WE ARE THE

BRAND ACTIVATION SPECIALISTS

CONNECTING PEOPLE with BRANDS through GRAPHIC & INTERIOR EXPERIENCES

Our Approach.

At Optimum we specialise in Brand Activation solutions. We think and behave differently from many in our industry by acting as consultants rather than just a supplier. Above all we have an in-depth knowledge in retail, customer experience, shopping patterns, and communication methods. We’ve spent plenty of time studying how customers shop. For example, how they react to messaging and how and where to communicate this messaging. As a result, our knowledge on information needed to navigate through a retail environment is un-rivalled.

This level of understanding means we can draw confidently from our experience to develop tailored solutions for each client. Most importantly, delivering customer requirements whilst protecting and building a clients’ brand and customer loyalty is our focus. Similarly, it goes without saying that we always deliver our projects on time, on budget and beyond clients’ expectations. Most importantly, we provide end to end solutions so clients have no need to worry. Optimum will become a trusted expert within their team.

Plan.

We offer end to end brand activation solutions tailored to your brands goals and your customers’ needs. planning involves making sure that each brand activation project runs smoothly. Above all, ensuring results upon completion.

Design.

Using our extensive knowledge on customer journey, we produce modern messaging that reflects your brand identity. In addition, communications that also look great to a potential customer.

Create.

Our production facilities allow us to produce unique and compelling displays that have an unrivaled quality of finish. Subsequently our hi-tech capabilities can create any type of graphical media, fast.

Install.

Our installers take the stress out of refits, new openings and store developments. As a result, your communications are intalled as part of a fully managed service.

Experts in Disruption Marketing.

Change is the buzzword in today’s retail market. Businesses are experimenting with concept stores, rolling out new brick and mortar format, consequently evolving their portfolios for a digitally influenced world.

Our Disruption Marketing gives you a way of communicating core messaging during times of store and property development. In short, from closures to reopenings, our signage and graphic solutions ensure customer journeys and sales remain unimpacted by these strategic changes.

Experts in Brand Activation.

We have mastered the art of driving consumer action through brand interaction and experiences. In other words, utilising marketing techniques that have the objective of motivating consumers to act. Above all, it’s about bringing brands to life via experiences and forming long-term emotional connections with your target audience.

Our knowledge and resources allow us to produce stunning results, whether it’s fitting out a retail store, seasonal campaign or branding and wayfinding for an event.

Recent Case Studies.

Sainsbury's Window Vinyl

RG Window Vinyl

One of the most dedicated teams I have ever worked with. Meticulous attention to detail and they deliver on time and on budget. The thorough understanding of the world of retail is a real bonus, always there to advise what options are best for both parties.

Sainsbury's

Every time I call Optimum I am stunned how fast they can respond to any of my requests. From a marketing launch campaign to a leaflet drop or a digital screen solution. They never disappoint.

Wickes