At Optimum we specialise in Brand Activation solutions. We think and behave differently from many in our industry by acting as consultants rather than just a supplier. Above all we have an in-depth knowledge in retail, customer experience, shopping patterns, and communication methods. We’ve spent plenty of time studying how customers shop. For example, how they react to messaging and how and where to communicate this messaging. As a result, our knowledge on information needed to navigate through a retail environment is un-rivalled.